Step Zero
Where are you actually up to?
Step Zero scores your readiness and hands you the order to do things in — what to ignore, configure, test, and launch. Free. No gate.
What the diagnostic measures
Eight dimensions. One honest read.
Before you build anything — funnels, automations, ad spend — Step Zero checks whether the foundation is solid. Each dimension is a question your business either can answer or can't. Most people skip several of them on the way to tactics they don't need yet.
Clarity
Do you know exactly who you serve and what you offer? Clarity is the first thing to lock before anything else. Without it, every system you build will need to be rebuilt once it shifts.
First offer
Can you describe your minimum viable service in one sentence? A first offer is not your full vision — it is the smallest thing you can sell that delivers real value and pays you today.
Audience
Have you defined your ideal client specifically enough to find them? "Small businesses" is not an audience. A defined audience tells you exactly where to show up and what to say when you get there.
Positioning
What makes you different from the other 50 agencies in your suburb? Positioning is not a tagline — it is the honest reason a specific person would choose you over a cheaper or more established alternative.
Pipeline
Do you have a repeatable way to find and qualify prospects? A pipeline is not a hope. It is a sequence you can run again next week and get a predictable result from, without starting from scratch each time.
Delivery
Can you deliver your service without working 80-hour weeks? Delivery readiness means you have a process, not just intentions. You could onboard a client today and not be improvising every step of it.
Pricing
Is your pricing based on value delivered, not hours worked? Hourly pricing caps your income and rewards inefficiency. Value-based pricing requires knowing what the outcome is worth to the client — and charging accordingly.
Growth path
Do you know what "enough" looks like before you scale? Scaling a broken system makes things worse faster. The growth path dimension checks whether you have a clear target, not just a vague ambition to get bigger.
Two minutes. One honest read.
Answer 13 questions — your setup, your readiness, and a bit of context. Step Zero turns them into a four-column action map: what to ignore, what to configure next, what to test, and what to launch.
Start the diagnosticAccount & ownership
Domain / email / deliverability
Calendar
Payments
Pipeline / CRM
First automation
First offer
Client onboarding
Time
Energy
Investment
Follow the steps
Audience clarity
Where are you based?
Do you plan to use SMS in your automations?
Have you started from a snapshot or template?
Is the platform account under your own name and billing?
Get the step-by-step sequence in your inbox.
Enter your email and we will send you the exact order to work through the Configure column — plus the Toolbox checklist that makes each step doable.
Sent. Check your inbox.
The step-by-step sequence is on its way. While you wait — start Configure step 1 right now.
What your result looks like
A four-column action map, not a score.
Most diagnostics give you a number. Step Zero gives you a sequence. When you submit your answers, the tool sorts every dimension into one of four columns — and those columns are your instruction set.
Ignore is the column people find most valuable. These are the dimensions where your score is already strong enough that spending more time here is waste. Stop optimising what is working and redirect that energy.
Configure lists the gaps you need to close before you go live. These are in order — not alphabetical, not arbitrary. The sequence matters because some foundations must exist before others can be built on top.
Test covers the dimensions that are set up but not yet proven. You have something in place — now run it with a real contact or a real transaction to confirm it holds under load.
Launch is your green list — dimensions that are working and ready. These are the parts of your business you can put in front of clients today with confidence.
Together, the four columns replace the overwhelm of "I don't know where to start" with a simple instruction: do Configure in order, then Test, then Launch. Ignore stays off your plate.
What you get
A four-column action map.
Step Zero doesn't just score you. It hands you the order: what to ignore (stop wasting time on), what to configure (set up now), what to test (prove it works), and what to launch (go live with confidence).
Next step
Ready to go deeper?
Join the free Toolbox for checklists, workflow maps, and community — or explore the done-with-you Incubator.